X2M is an entrepreneurial organization that delivers world-class results to our clients. Our customers include technology vendors, distributors and resellers. Our focus is on marketing and business development for technology channels.

Industry Expertise
Complementing our direct experience working in several key verticals, our company principals conduct ongoing research into and monitoring of many industries including healthcare, financial services, life sciences, biotechnology, manufacturing and the government. The X2M team understands industry-specific marketing, business, sales and technical issues and the driving forces behind investment in these key areas.

X2M provides extensive research and analysis of specific vertical markets. Our research analysts deliver unique insights into the business issues, trends, regulations, technology solutions and leading companies that comprise each unique market. Our company principals leverage this understanding to develop effective go-to market strategies to capture market share in each industry segment.

Technology Specialization
Leveraging our deep business experience, X2M provides guidance to business leaders that sell and market technology products and services. Working with both technology manufacturers and the consumers of these products gives us a unique perspective on IT decision-making processes.

Our technology expertise includes but is not limited to

>  Compliance

>  Identity Management

>  Information Lifecycle Management (ILM)

>  Open Source

>  Mainframes

>  Networking

>  Scheduling

>  Security

>  Servers

>  Systems

>  Storage

>  Service Oriented Architecture (SoA)

>  Web Services

Services
X2M was launched to deliver exceptional channel-focused, business-to-business marketing services to technology companies.

We’ve collaborated with software and hardware vendors, IT distributors and resellers to pinpoint five common areas of business needs, the foundation for our service offerings, including

>  Channel Design

>  Applied Marketing

>  Data Analysis

>  eChannels

>  Research

Clients
X2M clients range from multi-billion dollar technology companies challenged by dramatic changes to startups looking to identify their value propositions and build a winning channel strategy. In the past decade, we have worked with over 100 clients in a diverse set of industries. X2M brings this broad perspective on both industry-specific and common business issues to every new client engagement.