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Alex Wilsdon and Bill VanLeeuwen founded X2M on the premise that
success is not an accident but is the result of sound strategy and
performance. As two seasoned executives with broad industry experience
Bill and Alex committed to leading a company that provides innovative
channel marketing and business development services that drive success
for our clients.
Alex Wilsdon,
CEO and Founder
Alex
brings over 20 years of business experience and a passion for
technology grounded in a hands-on understanding of technology
implementation. Prior to
co-founding X2M, Alex was the CIO of TwoJet Technology, where he
created a successful product and technology infrastructure strategy to
launch the software startup. Working as a Core Business Consultant for
GE Access Distribution (now Avnet Technology Solutions, Access Division),
Alex helped Value Added Resellers evolve their business model in
response to new market realities.
Alex honed his strategic consulting expertise during four years as the
Senior Internet Strategist for Leopard
Communications,
an interactive marketing agency, where he successfully established a
new Internet strategy and e-business consulting practice. Working with
technology clients ranging from industry giants like IBM and Qwest to startups like Cirqit and Inflow,
Alex was able to identify and leverage synergies between their
business, marketing and technology strategies to drive revenue growth.
Alex
holds a Bachelor of Arts, with Distinction, in Economics from Stanford
University and has studied economics at The University of Oxford,
United Kingdom.
Alex
serves on advisory boards for local startup companies sharing, his
depth of experience bringing technology products to market.
Additionally he is active with Robert
H. and Beverly A. Deming Center for Entrepreneurship and the Colorado LEEDS
School of Business at the University of Colorado as well as
numerous business and technology organizations.
Bill
VanLeeuwen, President and Founder
With
over 15 years of sales and marketing experience in diverse industries,
Bill has developed a unique repertoire of skills to help companies take
their products and services to market. As a director with the General
Electric Company, he held profit and loss responsibility for several GE
Access Distribution (now Avnet
Technology Solutions, Access Division) businesses,
ranging in revenue from $10 million to $200 million, including: The
Networking Practice, Managed Services, OneTech and Sun Enterprise
Services. Bill directed the GE Access Business Development Group, whose
main priority was to assist in the business, sales and marketing
development of GE's core 500 customers. With over seven years of
experience at GE Access, he is Six Sigma trained, has participated in
over 10 Greenbelt Quality projects and has received the "Grow the
Bottom Line" award from General Electric, which recognizes outstanding
leadership and exemplary contributions to GE.
Before joining GE Access, Bill designed, marketed
and manufactured consumer durables for Abercrombie and Fitch,
Eddie
Bauer, LL
Bean, H.H.
Brown, Mizuno,
Taylor
Made and 25 other companies.
Bill
holds both a Bachelor of Arts and Masters of Business Administration
degrees from The University of Colorado and has studied International
Business at Erasmus University in Rotterdam, Netherlands.
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