X2M blends expertise in sales, marketing, and technology for each of
our service offerings. Our experience comes from years working in the
technology industry as executives for vendors, distributors and
end-users.
We've collaborated with our customers to identify five common areas of
business needs - the foundation of our service offerings.
Channel
Design
X2M
specializes
in channel design and development. Dozens of companies have enlisted
our help to build a channel that increases revenue opportunities,
expands technical resources and establishes a global brand.
- X2M Channel Design services include
- > Channel Readiness Assessment
- > Strategic Channel Development
- > Marketing Program Design and
Implementation
- > Distribution Strategy and
Optimization
- > Partner Identification,
Profiling, Ranking and Analysis
- > Reseller and Channel Business
Development
- > Program Management
Applied Marketing
Applied
Marketing services from X2M provide practical implementation plans and
supporting programs. This helps clients enhance margin and revenue
growth, align sales, marketing and executive teams, and build a unique
value to the target audience.
- X2M Applied Marketing services include
- > Marketing Strategy
- > Tactical Marketing Plan
Development
- > Marketing Activities,
Programs and Tactics
- > Lead Generation Development
and Administration
- > Program Management
Data Analysis
For
company's seeking to maximize their channel model and end-user
relationships, leveraging existing data is critical as a shared asset.
It can be challenging to utilize this valuable data when it's
restricted to disparate silos across the typical partner ecosystem. The
X2M Data Analysis services are built to address these challenges and
extract the inherent value in our client's data.
- X2M Data Analysis services include
- > Lead Generation
- > Channel Trend Analysis
- > Partner Performance Analysis
- > Partner Profiling and Trends
- > End-user Sales Analysis
- > End-user Profiling and Trends
- > Multi-vendor Marketing
- > Customized Analysis and
Reporting
eChannels
eChannels
refers to the information systems, automated processes and flow of
information and data that enhances a modern channel. X2M helps
technology companies leverage information systems and business
processes to energize the automated exchange of ideas and information
throughout a Business Web Domain.
- X2M eChannels services include
- > Channel Technology and Process
Assessment
- > Gap Analysis
- > Competitive SWOT Analysis
- > Channel Information Systems
Optimization
- > Channel Process Optimization
- > Data Assessment and Management
Strategy
- > Rightsourcing Evaluation
Research
X2M engages in primary and secondary research to help our clients
understand the information that is critical to developing an effective
business strategy. We have a proven ability to convert research into
actionable strategies and tactics, based on objective analysis and
accurate information.
- X2M Research services include
- > End-user Identification,
Profiling and Analysis
- > Partner Identification,
Profiling, Ranking and Analysis
- > Voice of the Customer Surveys
- > Vertical Market and Industry
Research
- > Competitive Business Intelligence
- > Geographic Trends and Conditions
- > Technology Market Outlook
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