X2M blends expertise in sales, marketing, and technology to provide our clients with innovative solutions to real-world business challenges. We deliver research, analysis, recommendations and realistic programs that drive success. Based on our extensive experience with a diverse set of businesses, including software and hardware vendors, IT distributors and solution providers, we have identified-and our customers confirmed-three common areas of business need. These form the foundation for our solution offerings.

Strategic Marketing and Implementation
Many clients come to X2M looking for a fresh approach to an existing marketplace or in pursuit of a strategy to launch a new product into an unfamiliar market. Some need validation of their strategy to grow their existing customer base or simply want to drive sales of an existing offering to new end-users in a unique vertical market. Our deep sales, marketing and technology expertise allows X2M to work with you to explore and enhance your marketing strategy. Services include:

• Identity creation
• Value proposition development and key messaging
• Voice of the Customer survey and analysis
• New market identification and assessment
• Business model evaluation and enhancement
• Target market assessment, research and analysis
• Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis
• Pricing strategies
• Technology utilization and development of metrics for success

Channel Design and Development
When high-tech manufacturers turn to distributors and resellers to reduce their cost of doing business and to penetrate new markets, they are often frustrated with the results. The complex relationships between all of these entities require immense discipline and investment on the part of the manufacturer. A successful channel model is difficult to maintain but with consistency, investment and dedication, it can provide significant return. X2M specializes in channel model design, development and deployment. We've worked with dozens of manufacturers and hundreds of solution providers to help them build a successful channel that drives a profitable revenue stream. X2M maintains the X2M North American Reseller Database, a proprietary database with detailed profiles of 2,000 solution providers and has developed a solution provider ranking tool to help our customers make decisions based on subjective and objective criteria. Our offerings include:

• Channel strategy
  
• Vendor channel model design and development
• Distributor relationship development
• Solution provider identification and analysis
• Solution provider business development programs

eBusiness Strategy and Architecture
We work with companies to bring their technology plans in alignment with their business objectives and to bridge the gap between IT and corporate goals. Central to the success of this approach is a comprehensive understanding of the company's Business Web Domain, the knowledge of the complex network of relationships that exists between customers, partners, suppliers and employees. Our offerings include: Business Web Domain charting; customer experience optimization; data inventory and assessment; integration analysis; process assessment and technology recommendation.